Vodafone India, has partnered with XOLO to promote the first device from its online only brand- BLACK. As a part of this exclusive partnership, BLACK will be put on demo exclusively at more than 100 Vodafone Stores for customers to experience before buying it online on Flipkart.
In addition to this, Vodafone customers will also get FREE 1GB data per month for two months or Unlimited Music Content download with Vodafone Music Application for two month.
Commenting about the initiative, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Vodafone India caters to more than 180 million customers with diverse socio-economic and demographic background. While customers are increasingly adopting mobile internet and becoming digital savvy, presence of a physical store forms an important part of customer’s brand experience. While Online Only is a great strategy to test waters in a new market with a new model, this partnership will allow XOLO to tap into Vodafone’s brick-and-mortar retail presence. Exclusive demos and in-store experience coupled with additional DATA offers will empower our customers with a great value proposition and help them remain connected always.”
With BLACK, XOLO aims to create the best ‘experience-value’ proposition that resonates with the tech savvy online audience. BLACK by XOLO is about ‘high technology’ at ‘honest price’. The online sub-brand will include a portfolio of products which will be future ready when it comes to technology as well as network. All BLACK devices will be LTE ready and will offer the best of software and hardware experience.