After online fashion retailer Myntra adopted app-only strategy, taxi aggregator Ola has decided to take a similar route only across its 100 cities of operations from the next month.
Ola COO Pranay Jivrajka said, “This will allow us to deliver a consistent one-touch booking experience as well as improved ride experience across all aspects like navigation, payments, safety and feedback.”
As per a statement issued by Ola, “From just about 20% of booking requests on the app at launch, Ola (now) receives as much as 99% of its bookings through the app at the current scale.”
Ola registers more than 95% of the bookings in smaller cities via its app. The statement further added, “Ola has decided to accept booking requests only through this medium from the coming month.”
Up until now, Ola user could also book cabs through its call centres. However, one can now dial the same number to connect with ‘Ola Care’ for customer support and assistance.
With the latest update that Ola has introduced this week, 2G users will now be able to quickly load the app. According to Jivrajka, “the 2G enhancements will also allow users in smaller towns and low network areas to access Ola without compromising on speed and ease of access.”
In 2011, Ola had launched its mobile app for booking cabs. Currently, you can use this app to book auto-rickshaws and kaali-peeli taxis as well. The app is available on Windows, Android and iOS platforms.