Apple has set itself quite an ambitious sales target of 12 lakh new iPhone 6S series handsets for the October to December quarter of this year. It’s not clear what’s causing this massive burst of confidence seeing as the aforesaid figure amountsed to the number of smartphones it shipped in the country during the whole of 2014. The company is convinced an aggressive marketing and advertisement strategy will help it reach its goal.
According to unnamed sources, Apple spent Rs 115 to 120 crore for promoting and marketing its products in India last year. If there were any doubts about how serious it is about gaining its intended target of 12 lakh iPhone 6S customers, then know that the budget for publicizing the brand new series is said to be Rs 300 crores for the October to December quarter alone. Buyback schemes and EMI plans might be part of the sales strategy.
Brightstar already contributes to almost 40 percent of Apple’s shipments in India and is anticipated to have a big hand the success of the iPhone 6S and 6S Plus, reports TOI. Within six short months of operations, the distributor has beat Ingram Micro and Redington to become the tech company’s best bet in the country. The third quarter of 2015 is particularly attractive to businesses of all sorts because it plays host to the festive season during which retailers reap the full benefits of our excessively consumerist society.
Apple India has supposedly set itself a goal of selling 35 lakh devices for 2015 and opening 500 iOS stores too. The smartphones are set to hit these shores on October 16, with the price details expected closer to launch. The new iPhone lineup broke the company’s record for last year when 13 million units were snapped up within the first three days of international availability.