Following Ideal Cellular’s footsteps, Airtel has also augmented prices of its data packs. As per the reports, the 2G and 3G data packs available online will now cost more to prepaid customers across India.
Earlier, the company was offering lucrative discounts on the prepaid data packs sold online, but after the price hike announcement by Idea Cellular, Airtel has also decided to withdraw those discounts and enhance the prices. Customers will no longer receive any discounts while buying prepaid data packs online.
Apart from withdrawing discounts, the company has increased prices of over 10 data packs. Earlier users could get 2 GB 2G data for Rs. 199 with 30 days validity through online recharge mode, but now the company has reduced the data to 1.25 GB with 28 days validity. In the case of 3G, 1 GB data that was earlier available for Rs. 249 with 30 days validity has now been revised to Rs. 255 with 28 days validity.
It’s not the first time when telcos have introduced price hikes. Last year also, companies like Vodafone, Airtel and Idea Cellular had increased voice call as well as data tariffs to improve profitability. It will be great to see how the other rival companies like Reliance and Vodafone react to this price hike by Idea and Airtel.